Online Marketing 2010
Date: May 27th, 8:30am
Online marketing continues to grow in importance and diversity New ranking factors from Google, new methods of engagement through social media, even new phrases in our lexicon like DAO (Digital Assets Optimisation) to get to grips with.
This seminar will keep you ahead of the game. It will share with you the latest approaches and methods to drive your online success throughout the year. In this 90 minute seminar we will show you case studies to inspire your efforts and equip you with the latest tools and techniques for success. Read More and Book Online.
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News
Digital Economy Bill 2010
The Digital Economy Bill has been passed by the House of Commons and has been given its Royal Assent. The Bill has many elements but its primary objective is to reduce the illegal filesharing of copyright material over the Internet. The Bill grants extra powers to Ofcom enabling them to instruct Internet Service Providers to terminate the broadband contracts of repeat offenders.... Read More
Adwords and Trademarks
A recent high profile decision by the European court in the case of Louis Vuitton vs Google, will allow Internet referencing service providers, such as Google, the right to sell trade marks as adwords to entities other than the actual trade mark owner.
The court's sole concession to trade mark owners is that they still have the right to use national liability laws, if they can prove a specific use has caused illegal damage to their trade mark.....Read More If you require advice on tradmarks Contact us.
Proof of Market research grant
The Proof of Market scheme has been developed to help businesses assess the commercial prospects of their innovative technology before embarking on an expensive Research and Development programme. The scheme awards grants of between £5,000 and £20,000 based on 60% of the eligible project costs and can help towards paycosts, overheads, consultancy fees and Intellectual Property costs. Contact us for advice and assistance on applying for this fund or Read More
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Innovation & Technology Case Studies
Technology supports new venture
 Tuff Lite Limited was established in 2008 by three directors each with many years experience in plastic extrusion. As part of their plan to grow and develop the Tuff Lite business the directors spotted a gap in the local market to supply their roofing materials, drainage pipes and associated roofing products to small builders and farmers through their own trade counter.
The Innovation & Technology Service (I&TS)worked with the directors to help them decide on the best business management systems for the new venture and helped them to find local supplier North West Business Machines to undertake this work.
Nick Blockheel commented The support from the I&TS has allowed us to install a cost effective system from day 1 which will control all aspects of our business Read More
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