DDU Newsletter for December 2009: Issue 74
Monthly news and events from Blackburn with Darwen Borough Council's Digital Development Unit...
Included in this edition:
Social Media event back by popular demand
Do your ideas and products have adequate protection?
The last in the series of SEO lessons from Jan Klin
Secrets of Smart Marketing using Social Media
Last few places available
When you don’t spend time creating an effective Social Media marketing strategy for your business, you potentially leave yourself wide open to wasting precious time (and money) defending your market share in damage control mode, suffering from lost revenue and missing out on new sales opportunities.
At this FREE seminar, David Batty of Sector Software will look at why you have no choice but to take part in Social Media – whether or not you want to. This event will show you how to control Social Media and how it can go wrong.
Date: Thursday 17th December, 8:30am to 10:30am, buffet breakfast provided
Venue: Training 2000, Netherfield Road, Nelson BB9 9AR
Search Engine Optimisation - Free online lessons
"Lesson 10, the definitive approach to quailty Link Building - all you ever wanted to know about getting those all important links to boost your rankings. Next we will focus on more esoteric stuff, starting with Local Search...in Lesson 11. If you are looking for visibility outside the UK - international SEO is now a whole lot easier thanks to Google Webmaster Central - here's how to use it in Lesson 12... " Jan Klin, Jan Klin & Associates www.janklin.com
Lesson 10 - Link Building 2 >>
Lesson 11 - Local Search >>
Lesson 12 - International SEO >>
Previous lessons available on our website. A big Thank you to Jan Klin for sharing these valuable lessons with us.
Protecting your ideas and products
Every business will own some form of intellectual property. It could be the artistic design, shape, technology or brand of your product or process, but do you know how to protect and exploit these intellectual assets? Take the free online Intellectual Property Healthcheck from the Intellectual Property Office and make sure your assets are fully protected.
If you wish to speak to one of our specialist innovation advisers about your intellectual property, please call us on 01254 692692 or email innovate@regeneratepl.co.uk to arrange an appointment.
LEAD Leadership events
Are you a business owner-manager in need of some growth direction and an increase in profits? This FREE event is an opportunity to find out more about the LEAD (Leadership Enterprise and Development Programme) by participating in an interactive Action Learning Set and discovering how the LEAD programme will help you and your business.
Dates: Tuesday 19th January 5pm-7pm AND Tuesday 2nd February 12pm-2pm, Refreshments provided
Venue: Burnley Campus, Barden Lane, Burnley BB10 1JF
Places are limited so book online now at www.businesslinknw.co.uk/leadevent and select UCLan or call 0845 0066 888.
Innovation & Technology Case Studies: December 2009
Premier tunnels into new online market
Premier Polytunnels are based in Barnoldswick and manufacture and sell plastic polytunnels for agricultural and domestic garden use. Using their experience in the horticultural industry the client saw an opportunity to offer these products to a large UK market via the internet and decided to start an e-commerce business to do this. The company contacted the DDU for advice and assistance.
Flying high on Quality
Precision Parts Engineering Ltd was established in 1976 as a bespoke specialist CNC machining company. The company identified the Aerospace sector as a target for increased business but the main barrier to growth was their Quality Assurance system. They had operated ISO 9001-2000 which was sufficient for other sectors but aerospace customers required the AS9100 standard. The company contacted the DDU for advice and assistance on achieving this standard and growing the business.
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