DDU Update
Newsletter for February 2007 : Issue 43
Monthly news and events from Blackburn with Darwen Borough Council's Digital Development Unit...
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Blackburn Business Net Events
How to run a Google Adword campaign.
Speaker : Colin Clarke, MD, Brick Technology Ltd.
Wednesday 28th February, 2007: 0800 - 1000: Conference room, BTMC, Blackburn, BB1 5QB
Following a very successful event in November 2006, Brick Technology's Colin Clarke has kindly agreed to repeat his presentation; How to run a Google Adword campaign.
Colin Clarke is the Managing Director of Brick Instant Web sites based at Eanam Wharf in Blackburn. Brick Instant Websites/Brick technology Limited is a “Google Qualified Professional Company” Colin Clarke is a Google Qualified and Accredited Advertising Professional.
Intended to help SME’s understand many of the issues that are important insetting marketing budgets and measuring ROI, Colin will demonstrate how operators of web sites can run effective Pay per Click campaigns, both with Google Adword and Yahoo Search Marketing. Colin will look at how to devise campaigns, how to select the key words for that campaign and monitor the results. The event will also outline the need to set a marketing budget for search marketing and measure a ROI.
Other Events
Inventor’s Expo 2007
Saturday 24th & Sunday 25th February
The Saturn Centre, Blackburn
After the success of last year’s inaugural event, we are repeating the Expo format. It will be two days of expert speakers on subjects very relevant to Invention, from design and prototypes to Patents. In addition, there will be displays of inventor’s own projects, and opportunities for confidential discussions with many of the experts present.
Exhibits including kit and racing cars, invention analysis software, Market Research for Inventors, Plastic moulding advice, Defence Diversification Agency, Blackburn College training courses, and inventions ranging from a musical instrument to a bus transmission.
Why should you come
Inventors can get advice and assistance from a unique concentration of resources under one roof
Manufacturers : if you are interested to find new ideas to buy, license or partner, or just new ideas for you to make, this is your first step towards it.
News stories for January
BlackburnWorld Annual Survey : Win a Playstation Portable (PSP)
Blackburn World, the DDU's community web portal, is hosting its annual
survey. We do this so we can get feedback from our visitors about how
you use the site and what you like or maybe dislike about it. It's also
a good chance to tell us what you'd like to see on the site in the future
and help shape the new services that we put on the portal in the coming
year. As a token of our appreciation, entries to the survey will be placed
into a draw to win a Sony Playstation Portable (PSP); a handheld games console
that also features a mobile web browser. The survey only takes a minute
or two to complete and we would really like to hear your opinions about
the site. To complete the survey and enter the prize draw please visit the
survey
pages on the BlackburnWorld Site...
East Lancashire Hospice goes online
The DDU has supported the development of a new website that will help a local hospice to provide information, help with fundraising and act as a fundraising resource.
Is technology working for you?
New case study resource on the Blackburn Business Net website
‘The species that survived weren’t the most intelligent – they were the most adaptable to change’ – Charles Darwin
SME’s now have the opportunity to invest in technology that once was the prerogative of the major PLC’s.
But are they making the most of this opportunity? And if not why not?
Here at the Digital Development Unit we aim encourage you to invest in innovation and technology in order to grow your business and make your companies stronger. And our services are free to Blackburn with Darwen businesses.
Over the next few months we will share with you a number of client case studies on the Blackburn Business Net website to give you ‘some food for thought’ on what you might want to do next in your company. The first of these focusses on Dietech Engineering , a small engineering company who adopted technology to improve machining capability and paper work flow.
Blackburn Business Net website
Blackburn Business Net Directory
The Blackburn Business Net website has a business to business enquiry tool that is driven by a large database of Blackburn with Darwen companies. The free tool enables you to search the business directory on "Line of Business", "Company Name" and "Address" and then allows a single email enquiry to be sent selected companies from the search results. To take advantage of this tool or to register your company free in the database visit the Directory at Blackburn Business Net.
We need your news!
We are always happy to hear success stories from local businesses, particularly from those who can attribute part of that success to advice and support received from the Digital Development Unit. If you have a news item that you think would be worthy of inclusion in the Blackburn Business Net news section, or an event that you would like to publicise in the events section, please email me, Lee Jorgensen with your content attached as a Word, RTF or plain text file. (Final inclusion of content on the BBN site is solely at the discretion of the Digital Development Unit.)
