The creative part of the task was put in the hands of Paul Thompson of Bamboozoo a creative consultancy, based in the North West of England, specialising in corporate identity creation and implementation. Mr. Ahmed said “We selected Paul after seeing his passion and rapid appreciation of the needs of the project”.

Mr Ahmed went on to say “My objective was to build a brand synonymous with quality and innovation; with the assistance from the DDU I feel the new brand will help achieve this”

As the future value of the business will be influenced by the strength of the brand, Forbes Solicitors are advising on the protection of the trademark.