The company was advised by the DDU on ways to protect the intellectual property in the product and were assisted with a registered trade mark application.

In order to both market the innovative products to businesses and the general public, the company with assistance from the DDU, have invested in an ecommerce website that will support their products, market the company and provide a secure means of selling the products to consumers.

These products are being sold wholesale to large department stores and outlets and have created considerable interest. In addition, there is a wide range of bought-in home ware available for sale to householders via the internet. The site includes a shopping cart environment with easy navigation, sufficient content to enable it to be found on the internet and marketing information, including a list of outlets where the products may also be bought to given potential customers confidence in the products.

The website shop is  backed by a database which  contains wholesale (with appropriate security) and retail prices. Stock levels are maintained within the system and  “out of stock” messages would be  displayed when necessary. The site will market the Gloven brand, which will also be used for other planned innovative products in the future.

www.gloven.co.uk