Direct Wallpapers (retail) Ltd launched their new web site in April 2009 and have developed it into a successful e-commerce business. So much so that the new site is attracting a lot of interest from some European wallpaper manufactures who want to be featured on the site.

To ensure success Direct Wallpaper commissioned the supplier to provide a functional e-commerce web site with full content management capabilities, including registration, log-in and e-mail marketing campaign management capabilities. One of the key objectives for Direct Wallpaper is to broaden their market reach by e-mailing special offers on character and specialist hard to find wallpapers. The system allows Direct Wallpapers to engage in viral marketing techniques through an e-mail management and “Recommend a friend” electronic ticketing system.