Tri-namic Yasmin is dynamic in business

A Blackburn business-woman will be making the most of world cup fever, with a little help from No Limits. Yasmin Hussain, 28, established her business, Tri-Namic Balls, in February 2010 with help from the No Limits programme.

Tri-Namic balls are novelty football and rugby balls which carry a club crest or national flag and can be used as a conventional ball, an in-car or desktop accessory or corporate gift. Tapping into the nations love of sport, and in the run up to the World Cup 2010, Yasmin, from Blackburn, decided that the sale of promotional football and rugby products would make a good business proposition.

She says: I had always wanted to start my own business and thought that taking a chance was better than not trying at all. The country as a whole is sport mad, especially here in the North West, so I did my research and decided that was definitely the way to go.

In progressing her business, Yasmin wanted to approach Premier League football clubs to try and secure the use of their official club crests, but with no experience of licensing or intellectual property Yasmin consulted the Eureka innovation and technology project for their advice and support.

She says: Eurekas help has been invaluable. My advisor, Paul White, has come with me to all the meetings with the clubs, which has been a massive help because I wanted them to take me seriously. He has acted as a mediator negotiating license fees and helping me to progress things....Read More