You can promote you products or services quickly and cheaply through email. Email is a powerful and flexible way of direct marketing, and you can also tailor your message to specific types of customers more effectively than paper based marketing.

However you need to ensure that your email marketing is planned with care to make it relevant and interesting to the recipient. You should also be aware that you need to obtain the customers consent before sending them marketing emails.

Target the right people

Even though it costs very little to send an email, it can take a lot of time if your campaign is not targeted correctly. It is therefore important that you focus the campaign on people who you know are interested in what you’re offering.

Unsolicited e-mails are illegal, and now most computer software programs block them as they continue to be a major problem. People are also easily annoyed when they receive e-mails which are irrelevant to them, and are likely to delete these unsolicited emails without reading them.

An email to an existing customer, who has agreed to receive marketing material from you, may well be valuable to them.

Email newsletter

The most important part of a newsletter is to get the reader interested. You can combine marketing messages and news about your business into an email newsletter.

The ultimate aim of a newsletter is get the recipients to phone you or visit your website. In order to achieve this, your newsletter needs to be interesting and relevant to the recipient.

Building your mailing list 

It’s worth promoting the newsletter in every way you can. Word of mouth, or viral marketing, is also a powerful form of promotion, so you might encourage recipients to forward your newsletter to a friend.  

Opting out

A legal requirement is that you give the recipients the opportunity to stop receiving your newsletter. You should have an “unsubscribe” option on every edition you send out.